Get ready for more Halo Mountain Dew, Doritos
Remember those Halo-branded Mountain Dews? Best get ready for more; the marketing campaign for Halo: Reach will out-do that of Halo 3.
An AdAge report reveals that included in the marketing spend — the biggest videogame campaign ever for Microsoft — are live-action shorts, an actual robot that will build a Noble Team monument, as well as Reach-branded beverages and chips for which Microsoft has once again partnered with PepsiCo; 300 million bottles of Mountain Dew and 30 million bags of Doritos will be produced.
Just how much Microsoft will be spending goes undisclosed, but Halo 3‘s .5 million be bested.
See above for the first of the mentioned live-action shorts. It’s the first in a series meant to, according to Microsoft, “capture a poignant snapshot of life on the planet Reach just before the arrival of the dreaded Covenant.”
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